0.0×
Avg ROAS
Across managed ad accounts
✦ Meta & Google Ads
Scale the profit,
not just the ROAS.
Most founders chase the wrong metrics. I'll show you what actually being profitable looks like, from day one.
₹0Cr+
Revenue Generated
For client brands
Book a strategy call
Direct 1-on-1 with me. 10+ founders booked this quarter.
Direct 1-on-1 with me. 10+ founders booked this quarter.
Book a
strategy call
2 Spots
15–20 min · real audit · no deck
Your "great" 4× ROAS
might be break-even.
ROAS measures revenue against ad spend. That's all it measures. It doesn't know your COGS, your shipping, your payment fees, or your returns. Those are the costs that decide whether you made money or just moved it around.
If your true margin is
25%
You break even at
4.0×
If your true margin is
30%
You break even at
3.3×
If your true margin is
35%
You break even at
2.9×
Break-even ROAS = 1 ÷ contribution margin. Below that line, every rupee you spend costs you money.
So when an agency celebrates a 4× month, there's only one question worth asking: after costs, what did we actually keep?
Book a strategy call
Real accounts.
Real revenue.
₹1.05 Cr gross sales
4.37× avg ROAS · ₹25.6L revenue
₹26.7L total sales
5.65× avg ROAS · ₹3.4L revenue
4.51× avg ROAS · ₹4.2L revenue
₹4.4L sales · +25% month on month
3.87× avg ROAS · ₹2.8L revenue
9,408 leads in 30 days
Kunal Thorat
I run your ads like the money is mine.
Three years, 50+ brands, ₹1Cr+ in ad spend managed, and one pattern I keep seeing: accounts don't underperform because the media buyer is bad. They underperform because there's a lack of understanding of business fundamentals like Product Market Fit, market positioning, pricing, and marketing funnels. That's what makes scaling almost impossible, even with all the resources.
From first call to profitable scale.
0115–20 min
Discovery call
We go through your numbers, your margins, and where things are actually stuck. If we're not a fit, I'll say so on the call.
0248 hours
Free audit & strategy
I dig into your account and hand you a roadmap: what's leaking, what to fix first, and what it's worth. Yours whether we work together or not.
03Ongoing
Execution & scaling
I build, launch and optimise, then report on what you kept, not what the platform claims.
The questions founders actually ask.
01What do you charge?
Retainers start at ₹40k/month, scaling with spend and scope. If your ad budget is under ₹2L/month the math usually doesn't work for either of us, which is why I say it before the call, not on it.
02How soon will I see results?
Early signal in 2–3 weeks as campaigns exit the learning phase. Stable, meaningful numbers usually take 4–8 weeks of iteration. Anyone promising faster is selling you the close, not the outcome.
03Do you guarantee results?
No, and be wary of anyone who does. Your offer, pricing and margins move the outcome as much as the ads do. What I do guarantee: a clear strategy, honest reporting, and that I'll tell you when something isn't working instead of burying it in a dashboard.
04I already have an agency. Why switch?
Often you shouldn't. If they're profitable and straight with you, stay. The audit is free, so the cheapest way to find out is to let me look. If they're doing well, I'll tell you that too.
05What actually happens on the call?
15–20 minutes. We go through your numbers, your margins, and where growth is stuck. No deck, no pitch. If I can help, I'll tell you how. If I can't, I'll tell you that.